Nestled in a cozy studio room at the Producers’ Club in Hell’s Kitchen, co-organizers Liz Tillman and Jennifer Viechweg-Horsford educated volunteers old and new on the current campaigns of Oxfam America, the most recent one being our Behind the Brands initiatives. From company score cards to examining recent actions, the Action Corps learned the truth about the nation’s Big Ten companies and how the initiative works towards holding corporations accountable for their supply chain practices.
A presentation by Elizabeth Norman on lobbying proved to be a useful resource with the upcoming August Congressional Recess. Elizabeth enlightened volunteers with the important five steps to lobbying: “Prepare, Connect, Educate, Ask and Follow up.” In addition to these steps, building relationships with local members of Congress was a tip that Elizabeth heavily emphasized.
The volunteers were also presented with social media tips from Oxfam America intern, Kaoru Inoue. From establishing connections with followers online to further exposing posts to a wider audience, the Action Corps were encouraged to provide consistent and creative posts using mediums such as Facebook, Twitter and Vine in order to reach a diverse group.
Beyond the recess, Jennifer encouraged the Action Corps to start organizing for the Sept. 21st, People’s Climate March which will be held in New York City. A truly important and historic movement, this march is expected to have participants in the hundreds—all calling for world leaders to step up and take action as climate change continues to worsen.
Congratulations to Action Corps NYC for a successful summer retreat and we wish you the best of luck for your upcoming actions!